Behind the Scenes at Savage Senses Showroom Set Up
in the NYC Fashion District
One of Savage Senses founders, Waldo Tejada, takes us behind the curtain to see exactly what it’s like to open a fashion showroom.
1. What is it like to be in a showroom?
To have the opportunity to be in a showroom in NYC is a great moment for a fashion line and a special milestone for any fashion start-up company. Our vision is to reach as many fashion directors, buyers and editors and have them interact with the collection first hand.
2. When a buyer comes to the showroom—what will they find?
Our “Water -Raw Materials” SS 2013 collection consists of uniquely design 100% silk, 100% Cotton Fleece and 100% linen pieces which are hand-dipped and hand-printed in New York, in addition to our hand-printed canvas bags (all shown in our website http://savagesenses.com/). We have extended the collection with other 100% silk pieces (not show in the website) and 100% certified farmed crocodile trimmed canvas bags for an additional element of luxury.
3. How is the Savage Senses showroom unique to others?
We have been given the opportunity to be part of a great space shared with very well known brands like Chloe, Missoni, Balmain Beach Wear and Just Cavalli Beach Wear. We feel honored and humbled to be next to such recognized brands right in the heart of New York City.
4. What’s been the biggest challenge to setting up the Savage Senses showroom?
Certainly the biggest challenge was editing down the collection; we have grown to loved all the pieces that we’ve worked so hard designing and it was kind of sad to not include some of them. At the end is all good as those pieces will make it to our website e-commerce later in the year, giving everybody a chance to fall in love with them as we did.
5. Be honest—have you danced around the showroom yet? And if so—what music was on your iPod when you did it?
Well I did not jump up and down, but was kind of lip-synching while setting up the hangers and listening to BUIKA on my iPod.
![Next up in our series of posts introducing you to the Savage Senses team and collaborators: our amazingly talented photographer Joseph Moran! Find below a brief Q&A I did with Joseph at his studio. Can’t wait to show you guys the full look book for the new collection featuring Joseph’s photos soon, but you can preview a few images from it on Racked! - Farah
How did you get involved with Savage Senses?
My husband was having dinner with Gary [Nelson, Savage Senses founding partner], who he’s known for a hundred years, and he hadn’t seen Gary for a long time so Gary didn’t know that I was taking pictures. Gary went to the website the next morning and sent me an email saying we should be working together on this project.
What were your favorite pieces to shoot from the new collection?
I think it was probably the sweatshirt dresses. I just was intrigued by the way they actually fit on the body. I was not expecting that. They looked one way when you pulled them out of the bag, but when they actually wrapped around the body, I thought they were fantastic. It jumped in a way that I wasn’t expecting, and they look like you could go anywhere in them.
How does water inspire you?
The perfect place to be is the beach. Lying in the sun with the waves coming in…I can’t think of a better space. Whenever I’ve had to do meditations or group meditations where they ask you to go to a place for quiet and serenity, I always think of myself on the beach. That’s the first place I’ll go to.](http://25.media.tumblr.com/tumblr_m61gt8W8eG1rtapr4o1_500.jpg)
![Behind the Scenes @SavageSensesNYC: Jeremy Gossert (@tressog) strikes a pose with one of our new #scarves (and not much else!) at the “#Water: Raw Materials” collection #photo shoot. #fashion #models #cleanwater #nyc #photography (Taken with Instagram at Joseph Moran Photography)
Tumblr Bonus: I sat down with Jeremy at the shoot and asked him a few questions. This is the first in a series of upcoming posts where I introduce you to the Savage Senses team and collaborators. Hope you enjoy! - Farah
How did you first get involved with Savage Senses?Gary [one of the SS co-founders] saw me working at a cafe. I was interested in working with the brand because Gary’s vision was very raw, exact, and passionate.
What’s your favorite Savage Senses item?The Hand-Dipped V-Neck T-shirt from the “0212” collection.
What do you find inspiring about water?Its diversity — the ability to find its own flow in its noise and its silence.](http://25.media.tumblr.com/tumblr_m5qfsfEu0V1rtapr4o1_500.jpg)
